The 7th International Brand Conference “Branding regions and cities – foreign direct investments, export growth and tourism development” is going to be held on 10 June 2011 in Belgrade, Serbia. This year’s edition is particularly interesting to Nation-Branding’s audience since the Fair has a particular focus on place branding. With the program of highest quality…
Some weeks ago we reported about the Branding Bulgaria conference, where one of the main speakers was the reknown Simon Anholt. Now it’s the turn for neighbouring Turkey to ask the British expert for his opinion. An article by the Turkish newspaper Hurriyet follows. Successive Turkish governments have spent hundreds of millions of dollars to…
Portuguese country branding expert Jose Filipe Torres (whom we interviewed back in June 2009), speaking about nation branding at the Berlin International Economics Congress:
Latvia has in the past devoted forces to manage its national image – its nation brand. The former director of the Latvian Institute Ojars Kalnins himself showed a great interest in nation branding, and just a few months ago we refered to one of his texts, where he imagined Latvia as a country providing fresh…
As most of you known, South Korea is embarked on an ambitious nation-branding project. While the country is almost leading the way by incorporating many good tactics and strategies, it’s also true that the programe has a darker side – the country’s invention of a custom-made nation brands index, something we discussed here. This index…
We’ve written about Ukraine’s nation branding issues before, but all efforts to bolster nation’s poor international image risk being undermined by widening political credibility gap, writes Kateryna Zarembo. Ever since independence Ukraine has struggled with a poor international image. Despite being Europe’s largest country and one of the continent’s most strategically important nations, Ukraine has…
Now this is a humoristic post. Nice vid on Libya’s nation re-branding from The Daily Show. John Oliver offers some tips…
Welcome to the Nippon-Nordic Confederation – a new country sitting on the globe’s top. This new nation is our inventive approach to what an imaginary country would be like if Tyler Brûlé, former Wallpaper* magazine founder and current editor-in-chief of cult magazine Monocle were its reigning dictator. This ain’t just plain fantasy. Well, it is,…
Back in 2009, we used Estonia and Skype as an example of how a nation brand can be strengthened through the country’s commercial brands (for a longer disquisition check out our Nation branding and national brands: Making the most of them piece). Now it seems that Estonia is honouring these recommendations as the Estonian promotion…
We’ve reported about Lithuania’s nation branding issues before. Some proposed the idea of changing Lithuania’s country name back in 2008, London-based Saffron Consultants were hired to develop a strategy for Lithuania’s brand in 2009, and we reported on how that strategy turned into video in 2010. Still today, Lithuania seems to be looking for new…
Last week we reported about BrandingKorea publishing an interesting interview with Xiaoyan Zhao, a representative of the Nation Brands Index. Now it’s turn for Victoria Berry, a representative from FutureBrand’s Country Brand Index, to be interview by Clement Brossard and David Robert. Here are some of the interview’s highlights: About the Country Brand Index’s nature:…
Even if you’ve been living under a rock, chances are you have heard about China’s impressive economic growth and its continuing rise as an important global player. A few weeks ago, the Senate Foreign Relations Committee released an informative report on the disparities between Chinese and American public diplomacy activities today. Most importantly, the report,…
