Switzerland shares customized NBI report

Switzerland, which enjoys one of the most admired nation brands in the planet, mantains a very rich public website which revolves about its image abroad called presence.ch. A few days ago, a report prepared for Switzerland by the Anholt-GFK Roper team was published at their website. This highlights regarding Switzerland’s brand image are remarked in…

Anholt’s Nation Brand Index 2008 released

Last week, a new edition of the Anholt’s Nation Brand Index was released. The NBI is a comprehensive system for measuring and managing national reputation around the world. If I am not mistaken, this is the first edition the nation branding pioneer Simon Anholt has released with his new research partners at GFK Roper (the…

How the brands of Spain, Portugal and Greece compare

Nation branding guru Simon Anholt’s latest Anholt Nation Brands Index report brings data on Spain, Portugal and Greece. This generated graph shows how the brands of Spain, Portugal and Greece compare according to the report. The first conclusion to draw is that Spain has a more solid, consistent and powerful brand than those of Greece…

Nation Brands Index or Country Brand Index – Which is best?

There are a handful of good nation branding indexes including the Nation Branding Perception Index, the Reputation Institute Soft Power Survey, the Nation Image Index, BrandFinance’s Global Nation Brands league and the always attractive Monocle’s Soft Power Survey, but two indexes usually steal the show: the Nation Brands Index (NBI) and the Country Brand Index (CBI). It’s easy to confuse them since…