Countries like Canada and New Zealand would benefit from a global branding strategy, writes Daryl Copeland. Yesterday evening I was in Gore, a smallish town of about 10,000 way down near the bottom of the South Island of New Zealand. The motor camp in which I stayed did not yet have internet service – most…
New Zealand is one of the world’s most acclaimed nation brands. Most people across the world agree in the ideas associated with New Zealand: wonderful scenery, desirable remoteness (say escape) and friendly locals. The country has positioned itself very succesfully over the years, with the help of stunning videos like this one (oldie, yet nice…
New Zealand ranked number eight on the Country Brand index for 2007. Managing Director of FutureBrand Australia, Tim Riches appears on TVNZ talking about country branding and the effects on New Zealand:
