Re-branding Nigeria

Last week we looked at how Nigeria was approaching a branding project with an article written by Sylvester Anyanwu, chairman of the Nigerian senate’s National Image Rebranding Committee. Today we try to complete the picture provinding an article by Charles O’Tudor, principal consultant at Adstrat BMC Limited, a brand management company located in Lagos, Nigeria:…

Branding Nigeria

Generally speaking, African countries have really, really bad nation brands. Corruption, abuse, tribalism, religious fanaticism and the lack of most of the basics in daily life have rendered these countries mostly unattractive for many of the facets of a nation brand, from exports to culture or diplomacy in the world, let alone quality of life….