Panama hires David Lightle for ‘nation branding’ project

Panama’s Tourism Authority has hired David Lightle, a leading authority on nation branding responsible for creating “Colombia is Passion,” to redress Panama’s image. Panama ‘country branding’ slogans or ideas for slogans in the past have included: “Panama, Crossroads of the World”; “Panama, It Stays in You” (with a true gem of what a misfortunate advertising…