Poland at the Country Brand Index

Two short articles have appeared making reference to Poland’s progression at the 2008 edition of the Country Brand Index. The first article says the following: Poland moved up the list in this year’s edition of the Country Brand Index (CBI) covering best value tourist destinations. It ranks fifth in the world in the Best Country…

Branding Romania

In the consciousness of European masses the word Romania is often a conjoined twin with communism, Dracula or Ceausescu, and maybe a few other names belonging to sport or culture, but only for the ones in-the-know. A few days ago, a young Australian studying in London admitted he could not point Romania on the world’s…

Israel’s nation brand worrying

At the last edition of the Country Brands Index 2008, Israel’s only appearance was as one of top five country brands for history. It was joined by Egypt, Italy, France and Greece in a Mediterranean sweep of the category. Israel’s absence from the top ranks of the overall brand came as no surprise to Amir…

The country of origin effect

It’s not about nation branding specifically, but these paragraphs explore the country of origin effect, which is something clearly related to nation branding, especially in its exporting goods dimension of the nation brand. Here it is: A multiple choice question: is Land Rover British, German or American? Or none of the above? That’s right –…

Branding Jamaica

Branding has been named by Jamaica Trade and Invest (JTI) President, Robert Gregory, as one of the key initiatives, which can give Jamaica a competitive edge in the global marketplace. A strong national brand, Mr. Gregory argued, would go a far way in positioning the country as an ideal destination for investments. His comments came…

Historical issues handicap Japan’s nation brand

In a previous post about brand Korea, reference was made to a series of articles about Korea’s branding which were being published at the Korea Times newspaper. In this occasion, the same paper publishes an article which circundates about how some historical issues are handicapping Japan’s nation brand: Historical issues hurt Japan’s diplomatic interests in…

Brand Canada and Nicolas Papadopoulos

In a very interesting feature at the The Ottawa Citizen, Andrew Potter interviewed Nicolas Papadopoulos, the reknown country branding scholar from the Canadian School of Business Carleton’s Sprott. At Nation-Branding.info we may appear slow by making reference to an interview first published on March 30, 2008, but the interview did not have much impact at…

Branding Colombia with passion

In 1996, when a Colombian government official first approached marketing consultant David Lightle about a campaign to improve the nation’s image, Mr. Lightle looked around Bogota and told him the truth: “Don’t waste your money,” he recalls saying. The country, he says, “was a mess.” Colombia was convulsed by violence from leftist guerrillas, and its…

Switzerland shares customized NBI report

Switzerland, which enjoys one of the most admired nation brands in the planet, mantains a very rich public website which revolves about its image abroad called presence.ch. A few days ago, a report prepared for Switzerland by the Anholt-GFK Roper team was published at their website. This highlights regarding Switzerland’s brand image are remarked in…

Country Brands Index 2008

Today, the Country Brands Index 2008 was revealed, four days before the official announcement, as was reported by Nation Branding on this post (The Country Brands index 2008, next week). This edition of the Country Brands Index, which is the fourth of the series, is a comprehensive study of approximately 2,700 international business and leisure…

The Country Brand Index 2008, next week

The Country Brand Index 2008, tailored by FutureBrand, will be unveiled next week at the World Travel Market fair. For those interested in attending, the unveiling will be on November 12 at 11.00 h at South Gallery Room 9. According to the WTM’s website, the speakers will be: Erin Burden, Vice President of Travel &…