Nation branding is a newborn field in the crossroad of marketing, public diplomacy, international relations and political strategy, and most aspects of it remain to be invented. Within this context, one can find many different approaches to the science of nation branding, from the Simon Anholt’s policy-making approach to the corporate identity-inspired approach as proposed…
Korea is on the works of developing its Korean nation brand, and The Korea Times have interviewed Mr. Donovan Neale-May, Executive Director of the Chief Marketing Officer Council (CMO Council), who has visited Korea to speak at Seoul National University (SNU) on nation branding, an event jointly hosted by the Ministry of Knowledge Economy and…
With the assistance of Simon Anholt, Chile has initiated its own nation branding project, an endeavour aimed to improve Chile’s image and reputation abroad. As Nation-Branding.info reported in July, Prime Minister Bachelet and nation branding expert Simon Anholt attended a seminar on nation branding in Santiago Chile. On September, Anholt met with representatives of the…
Marketing gurus visiting the Philippines for the first time are generally keen to generously share their views on “country branding” and how the country stands to benefit from it. More often than not, their passionate plea concludes with a pleasant-sounding, albeit hastily crafted slogan and a prescription for the Philippine government to launch yet another…
American photographer Anne Leibovitz has issued a series of composite pictures about her image of Italy. The pictures are a good tangible evidence of the power of nation brands, in this case Italy’s.
Finland’s image abroad has been enhanced by defining a country specific brand of tourism. It can be described by four C’s: credible, contrasting, creative and cool. The country represents all of these. In December 2007, the Cabinet agreed on the need to define a country brand and to enhance coordination of international communication. Work on…
Coinciding with the Korean government’s efforts to develop a nation brand for Korea and its moves to create an agency for the Brand Korea project, the Korea Times is publishing a series of articles by nation branding international experts on this issue. So far the most interesting articles from a nation branding perspective have been…
An article has appeared in Asia Times about Brunei’s national brand, by Paul Temporal: You can brand anything; that’s a fact. But why have many countries, including Brunei, recently turned to using branding techniques that are normally confined to the private sector, pop stars and politicians? Branding has always been seen as the key to…
A few weeks ago we reported South Korea’s nation branding aims, and today we got more news on the issue: in order to deal with strategies for branding Korea, the government is considering whether to create a government agency or a presidential committee, a government source said. The source said the government is reviewing both…
On September 25, the Dutch Government launched a competition called “Paint the World Orange” to harvest ideas for the branding Holland project. The initiative seeks to find the best idea to brand the Netherlands internationally and develop a new approach for the international branding of the Netherlands. The goal is to develop innovative marketing concepts,…
In a weird twist of fate, a group of legal experts have said that the commission set up to develop a national brand for Finland (about which an article was posted a few days ago here), is in violation of the law on gender equality. The group is only 28 percent female, while state committees,…
Finland’s brand new foreign Minister Alexander Stubb, who has always shown strong interest for brands and branding (and had previously written about the brand of Finland), has appointed a high-level delegation to lead efforts to develop a country brand for Finland, according to a press release from Finland’s Ministry for Foreign Affairs. Jorma Ollila, Chairman…
