Famous thinker and speaker Simon Anholt has launched a new blog at simonanholt.blogspot.com. This will be a precious space to learn off the most revered guru on nation branding (or competitive identity, as he now prefers to say) in the world. One of his latest posts was about the upcoming US elections and their effect…
In the changed global order, Russia has decided to go for “nation branding” in a big way. Bracing a plethora of teething transition troubles – from communism to capitalism, it has learnt though belatedly the imperative of market forces. Casting away its old cold war era coldness, Moscow has taken a slew of steps to…
A presentation on Bulgaria’s branding, done by Knight International, has been uploaded to the Bulgarian Tourism Board’s website. It’s short and straight, but interesting nonetheless and can be downloaded here.
Country branding has been chosen as one of the 80 things to watch in 2008, according to a report issued by JWT, the largest advertising agency in the U.S. The report, done by JWT’s trendspotting department, tries to advance the 80 biggest trends in the coming year, one of which will be country branding. [Via]
Brand Oman – the opportunity Is branding relevant in the context of Oman’s economic development? Let’s first look at the current perceptions of the Oman brand. Ask people outside of Oman what they know about Oman, and you may get very little in return; ask them to name an Omani product, and you are unlikely…
Brands are modern ambassadors, who tell a lot about the place that they come from. What’s up with Finland’s brands and brand Finland? A Finnish member of the European Parliament and a branding-lover, Cai-Göran Alexander Stub, has written this short yet interesting piece at the European Voices magazine about branding Finland: In Finland, we love…
Launched as a platform to effectively market the country, it has remained stillborn while other countries like South Africa are realising tangible economic benefits from similar initiatives. “The issue of Brand Kenya is a sad story. What it lacked was a champion inside the Government,” says Julius Kipngetich, Kenya Wildlife Service (KWS) Director. Kipngetich was…
At least that’s what it is said at Productive.ro…: A lot of money is being invested into the development of a brand for Romania but this can only lead to embarrassment and financial loss. Branding a country requires a level of coordination and trust that is unattainable in Romania. According to Charles Brymer, chairman of…
Some excerpts from this document, related to Finland’s branding: Finland is recognised as one of the world’s most competitive economies with high standard of living and well being. Finland is a success story which is attractive to the world, but this is not enough. Finland must tell this story to the world in an interesting…
In an interview with the Telegraph, nation branding guru Wally Olins says that he has paused his involvement with Poland’s chamber of commerce, which had brought him to change the grey and gloom image of the country abroad. At Nation-Branding.info news of Olins’ contribution to the branding Poland project had been reported here and here,…
Swiss graphic designer Julian Bittiner explores in and this article and this booklet the idiosincracies of the Swiss Made label. One of the most interesting paragraphs: “Seemingly more than any other flag, the Swiss flag, or rather, the symbol that represents it, is used as a marketing device in advertising and commerce as a powerful…
The new issue of the Monocle magazine is devoted to how nations can change how they’re perceived, that is, nation branding. “With corporate brands more powerful than country brands, there’s a lot of work out there for agencies keen to rethink a nation’s identity. Monocle looks at the construct of countries.” Very interesting for nation…
