How Public Relations help Nation Branding: 6 case studies

A country’s reputation is intrinsically linked to its economic fortunes and international standing. A proper nation brand image can attract people and money through foreign investment, trade, tourism and immigration, as well as provide ‘soft power’ in the shape of political, diplomatic and cultural leverage. In order to revive flagging or damaged images, countries are…

Israel’s brand aids its public relations

An old and dusty article from 1997! has been recovered from my library. In it, the polyedric Sam Vaknin wrote about how Israel was able to manage its image/brand to their convenience and how place-marketed itself to a hotspot in the planet: The small (20,700 sq. km.) State of Israel was established in 1948. Its…

How Eastern Europe hired nation branding agencies

Because of well-known reasons, by 1989 countries in the former Soviet Bloc in Eastern Europe had acquired a grim image in the West. The former Communist nations in the so-called ‘Eastern Europe’ were imagined as backward, grey, poor, uneducated – somewhat inferior to the West. It may have been the work of an efficient Cold…