Norway to use black metal for nation branding

I never thought I would write such a story. News being reported on Norwegian media have it that the Norwegian foreign ministry has begun training aspiring diplomats in the Black Metal sub-culture, after foreign service missions noticed a rise in enquiries about the musical genre from around the world. Now this is a story that…

China: Rebranding 101

Even if you’ve been living under a rock, chances are you have heard about China’s impressive economic growth and its continuing rise as an important global player. A few weeks ago, the Senate Foreign Relations Committee released an informative report on the disparities between Chinese and American public diplomacy activities today. Most importantly, the report,…

Brand India: Future of Change

As India asserts itself within the ever-evolving global power dynamic, India is having a vibrant discussion about public diplomacy and nation-branding, and how to engage in channels of public diplomacy as a means to project its emergence. One such platform for this discussion is found in the India Future of Change initiative. The India Future…

Paper about nation branding and public diplomacy

I’m very thankful to Gyorgy Szondi for letting me know about a very interesting paper he recently published, titled “Public Diplomacy and Nation Branding: Conceptual Similarities and Differences”. Szondi is a senior lecturer in Public Relations and course leader for MA in European Public Relations. Before joining the Leeds Metropolitan University, Gyorgy was teaching in…