The government of Scotland has published on its website an extensive summary report on the country’s performance in the current Nation Brands Index 2009. As stated in its webpage, the Scottish government looks to assess efforts to “improve people’s perceptions, attitudes and awareness of Scotland’s reputation”, and for this reason it uses the Anholt-GfK Roper…
We’ve already spoken about East West’s global nation brands index earlier, an index that is built with an algorithm and perception metrics. Today, this index released its first annual edition and, according to the results, Asian countries enjoyed the best reputation in international media: three of them (including one territory) grabbed the top three slots….
