On March this year, the Ministry of Tourism of Romania launched a call for tender with the overall objective to carry out a “tourism destination brand” for Romania, a project whose maximum budget allocated is 2 million euros. The contract, which was to be awarded following an international public procurement procedure, is to include: research…
In the consciousness of European masses the word Romania is often a conjoined twin with communism, Dracula or Ceausescu, and maybe a few other names belonging to sport or culture, but only for the ones in-the-know. A few days ago, a young Australian studying in London admitted he could not point Romania on the world’s…
At least that’s what it is said at Productive.ro…: A lot of money is being invested into the development of a brand for Romania but this can only lead to embarrassment and financial loss. Branding a country requires a level of coordination and trust that is unattainable in Romania. According to Charles Brymer, chairman of…
