This is an interview published 03 June 2010 with Nobels Colloquia winner Simon Anholt on the concept of “nation branding”, and the impact the World Cup could have on South Africa. The interview was conducted by Dr Sean Carey. Dr Carey is Research Fellow at the Centre for Research on Nationalism, Ethnicity and Multiculturalism (CRONEM)…
Tag: simon anholt
The top 10 most influential country branding experts 2010
The time for our biannual Top Nation Branding Experts panel has arrived! As in the previous 2008 edition, this list contains the top 10 most influential nation branding experts. But this year, we have developed a Gartner-like magic quadrant with the leaders, the experimeted, the emerging and the followers. See it below. And finally here are…
Simon Anholt fears Olympics could spoil Brazil’s nation-brand image
On an interview with Globomedia, Simon Anholt has expressed his fears that the Olympics could spoil Brazil’s nation-brand image rather than improving it… Worth a listen.
Countries get the image they deserve, says Simon Anholt
Simon Anholt, the founder of the Anholt-GfK Roper Nation Brands Index, speaks on the power of a country’s “brand image” and what Malaysia can do to improve its global relevance. He discusses how important national reputation is to future prosperity and progress of a country and how countries need good brand images -just like corporations and…
Botswana wants a new nation brand
On a recent essay published some weeks ago titled Aid: The Double-Edged Blade, country branding expert Simon Anholt wrote that eminently good, humane initiatives like charity and foreign aid, while done with the noblest intentions, usually harm a country’s image to the extent of branding it as poor, hopeless, unable and disgraced (hence the need…
Simon Anholt on sports and “nation branding”
It’s always interesting to read Simon Anholt’s opinions. He is, no doubt, the most authoritative voice in the field around nations as brands (I purposedly omit the term ‘nation branding’ since Mr. Anholt is reportedly trying to distance himself from the marketing/communications-based approach to nation branding. For those unaware, his recent piece “Why nation branding…
Why brand a nation: a conversation with Simon Anholt and Wally Olins
This is a conversation, or rather an interview, conducted by South African marketing and branding consultant Thebe Ikalafeng. In this interview, he asks nation branding experts Simon Anholt and Wally Olins on nation branding, the branding issues developing countries face, and goes deeper on how South Africa can sketch a nation brand that helps the…
Video: Simon Anholt speaks on Australia’s nation brand
As everybody knows by now, Simon Anholt is the leading expert in the field of nation branding. In this very recommendable interview, first appeared on Mr. Anholt’s website, he speaks about several aspects of Australia’s nation brand.
Anholt recommends Chile to export “famous faces” to improve image
Simon Anholt considers that Chile needs to create “more famous faces” to improve the world’s image of Chile. “Part of the problem with Chile’s image is that no one can picture a Chilean. Everybody thinks they know how an American, a Frenchman, an Italian, an Australian looks, behaves and talks, but the Chileans are a…
Video: Simon Anholt on nation branding
An old yet still interesting video of Simon Anholt speaking on nation branding – a video recorded at the International Branding Conference celebrated in Bucharest, Romania, on December 5th, 2006. A great opportunity to see Mr. Anholt in action.
Anholt’s keynote on Chile’s nation branding
If you follow Nation-Branding.info, you will know that Chile is developing its own nation branding project with the help of Simon Anholt, the reknown nation branding consultant. In a keynote he did last month within Chile’s nation branding project, Anholt delivered the following speech – an illuminating and impressive speech worth reading that somehow summarizes…
Anholt quoted on Colombia and Iraq’s nation brands
We have refered on some occasion about Iraq’s inmense nation branding potential. Last week, a story on ForeignPolicy.com compared the tourist brand of Iraq with that of Colombia, and how the Middle Eastern country could learn off Colombia’s improvement in reputation and attractiveness. Three years ago, Colombia launched a nation branding campaign, “Colombia is passion,”…