Simon Anholt interview – Why reputation matters

This is an interview published 03 June 2010 with Nobels Colloquia winner Simon Anholt on the concept of “nation branding”, and the impact the World Cup could have on South Africa. The interview was conducted by Dr Sean Carey. Dr Carey is Research Fellow at the Centre for Research on Nationalism, Ethnicity and Multiculturalism (CRONEM)…

The top 10 most influential country branding experts 2010

The time for our biannual Top Nation Branding Experts panel has arrived! As in the previous 2008 edition, this list contains the top 10 most influential nation branding experts. But this year, we have developed a Gartner-like magic quadrant with the leaders, the experimeted, the emerging and the followers. See it below. And finally here are…

Countries get the image they deserve, says Simon Anholt

Simon Anholt, the founder of the Anholt-GfK Roper Nation Brands Index, speaks on the power of a country’s “brand image” and what Malaysia can do to improve its global relevance. He discusses how important national reputation is to future prosperity and progress of a country and how countries need good brand images -just like corporations and…

Botswana wants a new nation brand

On a recent essay published some weeks ago titled Aid: The Double-Edged Blade, country branding expert Simon Anholt wrote that eminently good, humane initiatives like charity and foreign aid, while done with the noblest intentions, usually harm a country’s image to the extent of branding it as poor, hopeless, unable and disgraced (hence the need…

Simon Anholt on sports and “nation branding”

It’s always interesting to read Simon Anholt’s opinions. He is, no doubt, the most authoritative voice in the field around nations as brands (I purposedly omit the term ‘nation branding’ since Mr. Anholt is reportedly trying to distance himself from the marketing/communications-based approach to nation branding. For those unaware, his recent piece “Why nation branding…

Anholt’s keynote on Chile’s nation branding

If you follow Nation-Branding.info, you will know that Chile is developing its own nation branding project with the help of Simon Anholt, the reknown nation branding consultant. In a  keynote he did last month within Chile’s nation branding project, Anholt delivered the following speech – an illuminating and impressive speech worth reading that somehow summarizes…

Anholt quoted on Colombia and Iraq’s nation brands

We have refered on some occasion about Iraq’s inmense nation branding potential. Last week, a story on ForeignPolicy.com compared the tourist brand of Iraq with that of Colombia, and how the Middle Eastern country could learn off Colombia’s improvement in reputation and attractiveness. Three years ago, Colombia launched a nation branding campaign, “Colombia is passion,”…