When Britain’s former Prime Minister Tony Blair started cheerleading about “Cool Britannia”, it was one of the first times the concept of “national branding” was mooted and brought to the public. Previously discussed only in isolated design circles, the notion of changing a nation’s identity – for financial reasons – struck many people as strange….
One month ago an article about China’s brand image was published. It was somewhat old – 2008, but interesting enough to be featured. Now, we’ve got another oldie, an article published in May 2007 at The Business Times (Singapore), concerning the 2007 debate on Singapore’s nation re-branding. Even if somewhat old, it’s worth reading. The…
Singapore ranked Number 1 on the first ever nation branding index to include all the countries and territories of the world, launched in Washington, DC today. The United States ranked 34. Five million mentions in 38 leading publications and other news sources in the United States and around the world were included in the analysis…
