Nation branding mottos

From several sources, some humoristic mottos to accompany a country logo: Great Britain: “No motto please, we’re British” (elected in Times of London) Austria: “No Kangaroos” Liechtenstein: “Come Visit (Just Don’t All Come at Once)” Monaco: “Disneyland for Adults — and Almost Twice as Large” China: “Come Visit Your Money” Germany: “It is not necessary…

Sloganeering in nation branding

Stolen from We found this country slogan analysis performed by the Wall Street Journal. From Incredible India to Uniquely Singapore, each of these place brands make the often repeated mistake in believing that cheerleading is branding. An approach of “let’s trump the competition by use of a chest thumping slogan” is a zero-sum game….