Finns are always interested in what people think about them abroad – so it was only normal that Finnish advertising professionals Janne Pirinen and Jan Fagernäs came up with the idea of FollowFinland.com – a website-based tool that tracks what is being said about Finland and Finns. Initially, the project was something of a hobby…
Probably you’ve seen this woman at least once. It’s been on Youtube’s homepage for weeks now, and it has emerged as one of the most innovative tourist campaigns ever. Low-budgeted, the impact of the video, which was aimed to be viral since the beginning, has been tremendous. The VisitDenmark organization wanted to tell a sweet…
