After nearly one “short” month of summer vacations, here we come again – with an update on Korea’s nation branding project. As all readers should be well aware of, the Korean government has embarked on a gross nation branding project leaded by Euh Yoon-dae to raise Korea’s nation brand value. The JoongAng Daily published some weeks ago…
As you know, South Korea is embarked in a nation branding project we have covered in many occasions here. Yesterday, the Korean Presidential Council on Nation Branding released the results of a survey conducted from last November through January – a survey that shows interesting information on how the world perceives Korea and Koreans and…
Professor Keith Dinnie of the Japan campus at Temple University recently gave a seminar at Yonsei University in Seoul to promote the Korean translation of his book “Nation Branding: Concepts, Issues, Practice (2008).” In the book, the professor of business administration and nation branding expert analyses the unique nature of Korea’s weak national brand among…
As most of you know, South Korea is developing a nation branding program whose ultimate objective is climbing 18 positions at the Nation Brands Index. In order to reach this goal the government created a Nation Branding Council, which in February this year presented a 10-points action plan. Two of the tactics within this strategic…
On January 22, 2009, South Korea’s nation branding project was launched, and a few weeks ago a 10-point action plan was laid out by Euh Yoon-dae, the President of the Council on Korea’s Nation Branding. As usually with nation branding projects, South Korea’s program has been met with different views. While some applauded its policy-making…
South Korea is the world’s 13th largest economy. It has emerged as a global leader in information technology, boasting the highest rate of Internet use, has reknown multinational brands and its pop culture has enjoyed a boom abroad, especially in Asia. However, the country still does not have a brand value that matches this reality….
Last Thursday, January 22, the Presidential Council on South Korea’s nation branding programme was officially launched by council chairman Euh Yoon-dae and dignitaries including the Korean Culture Minister and the Seoul Tourism Organization president. As you may remember, Nation-Branding.info reported in October 2008 that the Korean government had doubts over whether creating a government agency…
Euh Yoon-dae, the inaugural chairman of the Presidential Council on Nation Branding, believes Korea’s image abroad is less than clear and, by and large, very narrow. One reason for the lack of a broader knowledge of Korea is that even though the country has succeeded in building a strong industrial base and many successful global…
Korea is on the works of developing its Korean nation brand, and The Korea Times have interviewed Mr. Donovan Neale-May, Executive Director of the Chief Marketing Officer Council (CMO Council), who has visited Korea to speak at Seoul National University (SNU) on nation branding, an event jointly hosted by the Ministry of Knowledge Economy and…
Coinciding with the Korean government’s efforts to develop a nation brand for Korea and its moves to create an agency for the Brand Korea project, the Korea Times is publishing a series of articles by nation branding international experts on this issue. So far the most interesting articles from a nation branding perspective have been…
A few weeks ago we reported South Korea’s nation branding aims, and today we got more news on the issue: in order to deal with strategies for branding Korea, the government is considering whether to create a government agency or a presidential committee, a government source said. The source said the government is reviewing both…
A couple of weeks ago Korean president announced a plan for branding Korea. Now, the Korea Times newspaper has published an interview with Simon Anholt, in which he gives his opinion about this project: By Kang Hyun-kyung, Staff Reporter South Koreans have many statistics to be proud of. The country is the world’s 13th largest…
