A noteworthy trend can be seen by looking at the rankings in the 2010 Country Brand Index. In Europe, nation branding value is moving from South to North. Without a doubt, the countries winning more nation-brand value this year at the Country Brand Index were the Scandinavian ones. They all have improved their ranks in…
Earlier this week we looked at how countries have taken different tactics in their nation branding efforts at the Shanghai’s World Expo. But, how do these approaches render in real life? Once again, as the leading field researcher from the USC Center on Public Diplomacy at the Shanghai Expo 2010, Jay Wang has done a…
I was recently contacted by a Spanish journalist for my comments on a story she was writing on how the public debt crisis and the austerity wave was affecting Spain’s reputation in the world. I’ve sort out some of the comments I did: Could the Greek crisis also impact Spain? Yes, Spain could see its…
You can’t really, but you have to start somewhere. Big global brands such as Nike and IKEA are large enough in revenues to surpass the GDP of a small country. However, their brands are managed better than most countries. This is a shame because powerful country brands that are carefully managed tend to yield massive…
Nation branding guru Simon Anholt’s latest Anholt Nation Brands Index report brings data on Spain, Portugal and Greece. This generated graph shows how the brands of Spain, Portugal and Greece compare according to the report. The first conclusion to draw is that Spain has a more solid, consistent and powerful brand than those of Greece…
