The world is staring at the World Cup at South Africa, and what a wonderful nation branding scenario it is! Through their national teams, all qualifying countries enjoy a rare media exposure, as it’s one of the very few occasions more than half of the world looks at the same place at the same time….
It’s always interesting to read Simon Anholt’s opinions. He is, no doubt, the most authoritative voice in the field around nations as brands (I purposedly omit the term ‘nation branding’ since Mr. Anholt is reportedly trying to distance himself from the marketing/communications-based approach to nation branding. For those unaware, his recent piece “Why nation branding…
There are 99 ways to skin a cat, and some more to brand a nation. Sports is just another one and this article brings an example. A specific country, in this case, Denmark, is including sports and sports events within its nation branding agenda. “Sports events today are much more than a sports competition. They…
