The recent episode about BBC’s motor show Top Gear’s remarks on Mexico, Mexicans and Mexican products highlights the sometimes under-valued power of nation brands. The episode vividly showed to what extent countries are haunted by stereotypes and cliches, and how commercial brands and products are many times judged by their country of origin rather than…
Countries can’t pretend to be everything to everybody. Countries are not corporations but like corporations, countries must find their own personality and define the traits of its character, if they want to streamline their identity and reinforce their (nation) brand. One example of well-characterized country is Switzerland. Besides all the stereotypes about the country like…
Just a quick research. The new Google Suggest feature of the search engine helps find out the real fame of countries… England is… a nation of shopkeepers Italy… is a part of what continent Scotland… is not a real country Portugal… is located where Belgium… is boring Sweden… is socialist (neutral atheist) Iceland… is green and…
As British comedian Sacha Baron Cohen’s new movie “Buno” is rolling out all over the world, Austrians and Mexicans, two peoples negatively portrayed on the film, wonder whether they should act to correct their image or just ignore it. As most people already know, Bruno is about a fictional gay Austrian fashion fanatic who wants…
