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Everything about Nation Branding and Country Brands

Tag: suomi

Finland’s nation branding strategy sets a mission for all Finns

Published on December 1, 2010January 17, 2017

Last Saturday we reported on the release of the ‘Mission for Finland’ nation branding report. This 365 pages document compiles two years of hard work (the Finnish country-branding delegation was created in September 2008) by a taskforce chaired by former Nokia CEO Jorma Ollila and appointed to draft a nation branding strategy for Finland. The…

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