Siegel+Gale reflects on Egypt’s recent change of logo in a new article published on their blog. For once, I don’t agree with them. I loved the old Egypt logo – it was mystical, solar, serene, magic. And it featured colors we associate with Egypt. The new logo looks like a cheap watercolor painting. And it’s not…
Panama’s Tourism Authority has hired David Lightle, a leading authority on nation branding responsible for creating “Colombia is Passion,” to redress Panama’s image. Panama ‘country branding’ slogans or ideas for slogans in the past have included: “Panama, Crossroads of the World”; “Panama, It Stays in You” (with a true gem of what a misfortunate advertising…
