We’ve written about Ukraine’s nation branding issues before, but all efforts to bolster nation’s poor international image risk being undermined by widening political credibility gap, writes Kateryna Zarembo. Ever since independence Ukraine has struggled with a poor international image. Despite being Europe’s largest country and one of the continent’s most strategically important nations, Ukraine has…
The Ukranian Ministry of Foreign Affairs has launched a new nation branding identity for Ukraine. The accompanying website, BrandUkraine.org, features the main elements of the new Ukranian brand identity, from logos to images, and from color palettes to ornamental shapes. The website, however, has been criticized in Ukraine because of its non-obvious navigation pattern and…
There is one country south of Russia with a dire need of re-branding. This country has nearly 50 million people in it and is roughly as big as France, but the country has little influence, little attractions, lttle fame, little everything. That country is Ukraine. To complicate things more, of the few things known about…
Last week a story appeared on Nation-Branding.info about Russia creating a committee to manage its image abroad when it comes to public diplomacy and foreign affairs. Coinciding with the creation of such organ at the Kremlin, I was interviewed by Yana Sedova, foreign desk editor at the Ukranian magazine Focus, for a story she was…
Ukraine has gloomy image in the world, and needs badly a new image, but Kateryna Malyhina writes that it seems that Ukraine is still not ready for a nation branding effort: In today’s post-industrial world the creation of a positive and appealing image of a country has become very important. Transnational companies understood the rule…
