Wally Olins’ keynote speech in Poland

Last week we published an interview with Wally Olins on his efforts to brand Poland (a project he worked for the Polish Brand Institute (www.imp.org.pl), as well as a short speech by Mr. Olins at a press room. Now it’s time to watch Wally Olins’ full-length keynote speech in Poland. As always, wonderful speech from…

Wally Olins on Poland’s country brand

No doubt, Wally Olins is one of the world’s most experienced and influential nation branding experts. He has worked with many countries including Portugal and Poland, but with the latter he’s gone through his ups and downs. He paused his nation branding work for Poland because of political reasons, but also because of  cultural misunderstandings,…