Wall Olins, one of the champions of nation branding, seems increasingly disaffected for the intrincacies of nation branding projects. In this article, Olins is quoted in this paragraph: Olins reputation with global branding has often lead to his being called in to advise on the most global branding of all – national. The governments of…
In an interview with the Telegraph, nation branding guru Wally Olins says that he has paused his involvement with Poland’s chamber of commerce, which had brought him to change the grey and gloom image of the country abroad. At Nation-Branding.info news of Olins’ contribution to the branding Poland project had been reported here and here,…
Branding guru Wally Olins has contributed an article to the Said Business School at Oxford. “You only have to look at slogans, straplines and brochures to see that most national tourism programmes are interchangeable”, he says. Here is the article: For most of the twentieth century nationalism was the property of extreme right-wing political movements,…
An old interview in which the reknown branding expert Wally Olins answered some questions about Mauritius’ nation brand: Interviewer: After some initial resistance, today more and more countries are turning to branding as an effective way to make their voices heard on the the global marketplace. You have personally been pioneering Nation Branding for the…
