Tag: country

Wally Olins on Poland’s country brand

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No doubt, Wally Olins is one of the world’s most experienced and influential nation branding experts. He has worked with many countries including Portugal and Poland, but with the latter he’s gone through his ups and downs. He paused his nation branding work for Poland because of political reasons, but also because of  cultural misunderstandings,…

Does your country need some nation branding?

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This week I wrote about 12 recipes for country branding – that is 12 ways to ‘brand’ your country and take the appropriate measures to prompt your country’s image to move towards the desired direction. But, how do you know that your country needs some country branding? You aren’t sure about it? Maybe it’s hard…