Nation-Branding.info is the place to visit for everyone interested in nation branding, country brands and how countries can and are actually applying branding practices in a holistic strategy to improve their image abroad, to increase their soft power, to attract foreign investment, to boost their exports and to become magnets for both tourists and skilled migrants.

At Nation-Branding.info visitors can keep track of recent developments in the emerging nation branding industry, read articles and insights by authoritative experts, get access to curated news from online papers and websites all over the world*. Whether you want to read, comment or share, Nation-Branding.info is the right place for that.

Nation-Branding.info is a project of Andreas Markessinis and is completely unrelated to any specific nation branding agency, consultant or any particular government body. It aims to be completely neutral and any agency or consultant appearing in this website is featured only because of the relevant value they provide to the field of nation branding.


*Besides generating proprietary content and publishing contributions from third-party authors, we also collect the best nation branding articles we find on the public domain and respect the due credit, original authorship and a link back to the source – always when possible and reasonable. However, if you feel your copyrights have been infringed, please let us know at nation.branding@gmail.com. Contributions from readers, academics, scholars and professionals are welcome provided they are relevant to the topic and out of a bona fide spirit.