We’ve argued before that commercial brands coming from emerging countries such as Brazil, China and India should use their nationality as a marketing asset more, and that they can do it across many industries. But they are not alone. Even…
On-board nation branding: a missed opportunity for China?
Julien Lapka of the branding agency Flamingo has written a good post on how China is not using national carriers to do some nation-branding. The article is originall titled “Airline Nation Branding: A Missed Chinese Opportunity?” Airlines have the potential…
Wally Olins on BRIC countries’ brand potential
In January 2011 I wrote a short essay on how Bric countries were not taking full advantage of their country of origin. In there I argued that Brazil, China and India could build larger, more powerful brands by using nationality…
An issue of national identity
Siegel+Gale, the NYC-based branding firm, has issued an interesting, yet short, article on country branding. On “An issue of national identity”, the author tackles how we relate to our country and our neighbours. The issue of national identity cropped up again last week at…
Branding Kenya video
Last week we looked at a video about Slovenia’s nation-branding efforts. Now it’s the turn for yet another keynote from the Berlin International Congress held earlier this year. It’s now Mary Kimonye, who some of you will remember from previous…
Finnish nation branding workgroup unveils Brand Finland strategy
In 2030, Finland will be the world’s problem-solver, the report of the Country Brand Delegation states in its final report. “Our practical and forthright approach to dealing with challenges offers the country an excellent opportunity to earn distinction, for instance, in…
Siegel+Gale on Egypt’s new tourism logo
Siegel+Gale reflects on Egypt’s recent change of logo in a new article published on their blog. For once, I don’t agree with them. I loved the old Egypt logo – it was mystical, solar, serene, magic. And it featured colors…
Video keynote – I feel Slovenia
We’ve refered to Slovenia’s nation-branding efforts before – and also to the country’s promotional ‘I feel sLOVEnia” tagline as early as in 2007. In this speech, Valerija Mencej, Head of the Slovenian State Promotion Section explains the strategy behind the…
South Korea entering the top-ten most valuable country brands?
Perhaps no nation has garnered more advances in economy, exports, international standing and culture in the last decade than South Korea. Samsung is now in the same league as Sony, Korean soap operas are very popular across South-East Asia, Hyundai…
Brand new country – South Sudan
It’s official now. Throw your atlases to the bin – they’re useless now. A new country’s born today. It’s provisionally called South Sudan, which will be the baby country’s name while a better, proper name is found (to have a…
India’s country brand values can help the world
It’s clear that with such a long history, India has an enormous country brand potential – in tourism, culture, diplomacy, international relations, exports, et cetera. What’s less obvious, and yet more important, is how India can play a relevant role…
High-flying branding: rebranding in the airline and travel industry
Tim Hill, Worldwide Development Director at Brand Union has written a good piece on rebranding in the airline and travel industry. Air travel still remains one of the most exciting, awe inspiring and fascinating modes of transport for human beings. But…