As most of you known, South Korea is embarked on an ambitious nation-branding project. While the country is almost leading the way by incorporating many good tactics and strategies, it’s also true that the programe has a darker side – the country’s invention of a custom-made nation brands index, something we discussed here. This index…
Following our story on Southern Sudan’s naming issue, readers of the Economist online paper have suggested a number of interesting ideas concerning the newborn country’s name. A pretty conservative reader said, “Like North and South Korea……the “South Sudan” seems good to me.” A reader said Equatoria could be a good name, since it’s a name used…
