Axis of Evil – The world’s most unwanted country brands

After former US president Bush’s withdrawal, one of the most popular concepts his Administration coined, the so-called ‘Axis of Evil’, a phrase which referred to countries such as Iran, Iraq, Cuba and North Korea, fell off grace. Now there is no ‘Axis of Evil’ any longer, but the popularity of the term has stayed. This week we’ll…

Che’s image and Cuba’s nation brand

This is certainly not an article about nation branding specifically, but it’s interesting to read nonetheless, since it revolves about the relationship between the Che, the revolutionary Cuban leader, and by extension any prominent leader, with the country he is most associated with, Cuba. The author Carlos Alberto Montaner explores the avantages and risks of…