Earlier this week we looked at how countries have taken different tactics in their nation branding efforts at the Shanghai’s World Expo. But, how do these approaches render in real life? Once again, as the leading field researcher from the USC Center on Public Diplomacy at the Shanghai Expo 2010, Jay Wang has done a…
Tag: brazil
Simon Anholt fears Olympics could spoil Brazil’s nation-brand image
On an interview with Globomedia, Simon Anholt has expressed his fears that the Olympics could spoil Brazil’s nation-brand image rather than improving it… Worth a listen.
Chile’s nation brand – mind the gap
Think about Chile and if you’re just like most people, you’ll think about a narrow strip of land in South America where there was the infamous Pinochet dictatorship and little else. Probably it’s a poor Latin American country with lots of barefoot indigenous children on the streets, like in Ecuador or Guatemala. The reality is…