Panama’s Tourism Authority has hired David Lightle, a leading authority on nation branding responsible for creating “Colombia is Passion,” to redress Panama’s image. Panama ‘country branding’ slogans or ideas for slogans in the past have included: “Panama, Crossroads of the World”; “Panama, It Stays in You” (with a true gem of what a misfortunate advertising…
The time for our biannual Top Nation Branding Experts panel has arrived! As in the previous 2008 edition, this list contains the top 10 most influential nation branding experts. But this year, we have developed a Gartner-like magic quadrant with the leaders, the experimeted, the emerging and the followers. See it below. And finally here are…
Nation branding is a newborn field in the crossroad of marketing, public diplomacy, international relations and political strategy, and most aspects of it remain to be invented. Within this context, one can find many different approaches to the science of nation branding, from the Simon Anholt’s policy-making approach to the corporate identity-inspired approach as proposed…
An interesting feature has appeared in The Wall Street Journal about weighting independence and big-firm advantages in anyone’s professional career. The fact that makes it relevant to Nation-Branding.info is that the man taken as study case is David Lightle, a renown country branding advisor who works as a freelancer. David Lightle – Weighing Independence And…
