You can’t really, but you have to start somewhere. Big global brands such as Nike and IKEA are large enough in revenues to surpass the GDP of a small country. However, their brands are managed better than most countries. This is a shame because powerful country brands that are carefully managed tend to yield massive…
As world cups go, story Germany is only beaten to the plate in terms of the number of world cups won by the magical Brazil and the tenacious Italy. If football prowess was all it took to be a world power then Brazil would rule the world. As a self professed supporter of all…
Featured by award winning TV program Carte Blanche, the author of BrandOvation: How Germany won the World Cup of Nation Branding, Dr Nikolaus Eberl unravels Germany’s Success Story of the 2006 FIFA World Cup:
Du bist Deutschland (German for “You are Germany”) was a famous campaign designed to enhance positive, optimistic thinking and a better national feeling in Germany, which since the re-unification had undergone a notable economic and social crisis. These are some of the images of the Du bist Deutschland campaign:
