Latvia has in the past devoted forces to manage its national image – its nation brand. The former director of the Latvian Institute Ojars Kalnins himself showed a great interest in nation branding, and just a few months ago we refered to one of his texts, where he imagined Latvia as a country providing fresh…
Branding a nation entails “what is”, “what it stands for”, and “what it is going to be known for”. The director of the Latvian Institute, the country’s office for Latvia’s promotion, Ojars Kalnins, has written a short piece in which he explores how Latvia could find one of its roles on the global stage in…
Mike Collier from The Baltic Times has published an interesting interview with Ojars Kalnins, director of the Latvian Institute, which represents Latvia at the Baltic Sea Regional Brand (BSRB) project. Here are the questions and answers: You recently chaired a seminar on the subject of attempts to create a Baltic Sea Regional Brand (BSRB). What…
Lithuania is thinking about changing its name in English to something easier to pronounce in plans to boost its image, officials said. The small southern Baltic state, in the shadow of neighbours Russia, Germany and Poland, wants to raise its profile to attract more investments and tourists. A commission led by the prime minister approved…
Because of well-known reasons, by 1989 countries in the former Soviet Bloc in Eastern Europe had acquired a grim image in the West. The former Communist nations in the so-called ‘Eastern Europe’ were imagined as backward, grey, poor, uneducated – somewhat inferior to the West. It may have been the work of an efficient Cold…
