Axis of Evil – The world’s most unwanted country brands

After former US president Bush’s withdrawal, one of the most popular concepts his Administration coined, the so-called ‘Axis of Evil’, a phrase which referred to countries such as Iran, Iraq, Cuba and North Korea, fell off grace. Now there is no ‘Axis of Evil’ any longer, but the popularity of the term has stayed. This week we’ll…

Critiques on Korea’s nation branding project

On January 22, 2009, South Korea’s nation branding project was launched, and a few weeks ago a 10-point action plan was laid out by Euh Yoon-dae, the President of the Council on Korea’s Nation Branding. As usually with nation branding projects, South Korea’s program has been met with different views. While some applauded its policy-making…