While the United Arab Emirates launched a popular, free-access, online-based contest to get a new logo, neighbouring Oman launched its new nation-logo about 18 months ago, the result of a consulting work with several agencies and individuals, among them Paul Temporal and branding agency Landor. Where did the new ‘Brand Oman’ logo come from? Here’s…
The new nation branding initiative taken in Oman by the Sultanate’s authorities could not be launched if not rendered in a brand mark or, more appropiately, in a logo. Also, as usual, people have reacted in different ways to the new logo. This is only normal since it is not a logo for a company…
A few days ago we reported about Oman’s nation branding programme, which was launched on January 25th. Apparently,the nation branding plans have brought an overwhelming interest on this hybrid half-marketing half-diplomacy discipline in Oman over recent months, and in response to this emerging interest, the Oman Brand Management Unit (OBMU) has organised a workshop in…
Last Sunday, a new nation branding mark was launched for Oman, the Arabic Sultanate located at the exit of the Persian Gulf, after a series of workshops set to explore Oman’s brand. The Omani nation branding iniative’s launch and future development is being leaded by the newly-created and government-run Oman Brand Management Unit (OBMU). Here…
Brand Oman – the opportunity Is branding relevant in the context of Oman’s economic development? Let’s first look at the current perceptions of the Oman brand. Ask people outside of Oman what they know about Oman, and you may get very little in return; ask them to name an Omani product, and you are unlikely…
