After nearly one “short” month of summer vacations, here we come again – with an update on Korea’s nation branding project. As all readers should be well aware of, the Korean government has embarked on a gross nation branding project leaded by Euh Yoon-dae to raise Korea’s nation brand value. The JoongAng Daily published some weeks ago…
As most of you know, South Korea is developing a nation branding program whose ultimate objective is climbing 18 positions at the Nation Brands Index. In order to reach this goal the government created a Nation Branding Council, which in February this year presented a 10-points action plan. Two of the tactics within this strategic…
South Korea is the world’s 13th largest economy. It has emerged as a global leader in information technology, boasting the highest rate of Internet use, has reknown multinational brands and its pop culture has enjoyed a boom abroad, especially in Asia. However, the country still does not have a brand value that matches this reality….
