Branding Kenya video

Last week we looked at a video about Slovenia’s nation-branding efforts. Now it’s the turn for yet another keynote from the Berlin International Congress held earlier this year. It’s now Mary Kimonye, who some of you will remember from previous news and updates from Kenya’s project to develop a country brand.

Brand Africa initiative launched

Something’s going on in Africa. Just a few days after a summit was held in Accra to explore a country brand identity for Ghana, another large-scale nation branding event took place in the continent, this time in Johannesburg, South Africa. Over 300 representants from the African media, business and political leadership, together with nation branding…

An update on Kenya’s nation branding program

It’s been  a while since we last reported on Kenya’s national branding program. Now we’ve got two news related to this African country’s efforts. First one is that Kenyan regions, and not only the country, are being branded too, and some remarks made by Yvonne Johnston concerning the Branding Kenya initiative Brand Kenya Board has…

Branding Kenya (again)

The Kenyan government seems to be pushing again its now dusty nation branding project. As some of our readers may remember, a former nation branding campaign for Kenya had been ignited but had failed after years of inactivity due to lack of funds, as Nation-Branding.info informed in November 2007. Now, it seems, the Kenyan government…

Branding Kenya initiative fails

Launched as a platform to effectively market the country, it has remained stillborn while other countries like South Africa are realising tangible economic benefits from similar initiatives. “The issue of Brand Kenya is a sad story. What it lacked was a champion inside the Government,” says Julius Kipngetich, Kenya Wildlife Service (KWS) Director. Kipngetich was…