Finnish nation branding workgroup unveils Brand Finland strategy

In 2030, Finland will be the world’s problem-solver, the report of the Country Brand Delegation states in its final report. “Our practical and forthright approach to dealing with challenges offers the country an excellent opportunity to earn distinction, for instance, in resolving problems associated with international conflicts, water shortage and education” – so says a press release…

Defining a post-crisis nation brand for Ireland

We’ve touched the issue of before (see our ‘Economic crisis may force countries to re-brand’ post). Small economies like Dubai, Greece and Iceland among others have undergone massive preassures in the last couple of years, and their image, their nation brand so to speak, has been more or less damaged. More recently, Ireland has been…

Nation Brands Index 2010 released

A new edition of the popular Nation Brands Index has just been released today. According to the Nation Brands Index 2010’s earliest known details, the United States continues to have the world’s most valuable country brand, a place it obtained in in 2009 after Obama’s election. There are minor changes in this year’s edition of…

Booklet in Russian published!

Following the recent post on the 12 recipes for the country branding cookbook, here is a special booklet with the Russian translation of the post as well as the test which I published a few days ago, Does your country need some nation branding? It’s titled “12 Retseptov iz povarennoy knigi brendinga stran”, feel free to download it: brendinga-stran-strane-branding.pdf

Anholt’s Nation Brand Index 2008 released

Last week, a new edition of the Anholt’s Nation Brand Index was released. The NBI is a comprehensive system for measuring and managing national reputation around the world. If I am not mistaken, this is the first edition the nation branding pioneer Simon Anholt has released with his new research partners at GFK Roper (the…

Welcome to Costazzurra!

As we mentioned in our last post, the new issue of the Monocle magazine is devoted to nation branding. One of the main stories in this issue is about Costazzurra (or Costazzurria) , an imagined country born after a succession crisis within the Grimaldi dynasty. “A failed Italy and a Grimaldi household in shambles presents…