The brand of Israel

[Taken from here] The tools of brand marketing throw useful analytical light on the problems Israel faces in the court of world public opinion. Sophisticated salesmanship cannot solve Israel’s fundamental problems, but the discipline of brand management has some useful…

Israel’s image in the world

Larry Defner has written extensively about Israel’s image in the world at this page: Nobody and nothing in the world has an army of advocates, defenders, PR people, marketers, spin-meisters and image-polishers like Israel has. This army isn’t made up…

Brand India

An extensive special feature has been published here about India’s nation branding: Think India. Now think the future. When we think about the India which will be, we see glorious times ahead, a golden age in the making. However, to…

Branding Belgium

Belgium’s brand image is undergoing trouble because of inter-ethnic tensions between the Flemish and the Walloons, hence the need of re-packing the nation as one and re-brand it. But, not surprisingly, branding such a weakened state entity is far from…

Re-branding Serbia

A good article about re-branding Serbia has appeared at Invest-in-Serbia.com: Rebranding Serbia: A Hobby Shortly to Become a Full-Time Job?!   Living in Western Europe as a person of Serbian origin leaves a lot to be desired. The reactions one…

China’s brand

This newspaper has published an interesting article on China’s brand: When they think of China, many people around the world associate it with cultural heritage and, unsurprisingly to some, sport. Tourism, exports and investment are other aspects the country is…

Interview with a Nation Brands Index representative

The BrandingKorea.org website, which is an independent publication that monitors and discusses the strategies, activities and challenges related to the promotion of the Korean destination, has published a worth-reading interview with Xiaoyan Zhao, Senior Vice President and Director of the…