Lately we’ve had a handful of news coming from Africa. We’ve seen how some African countries have embarked in nation branding projects to prompt outer people to change their images of them. Among these countries you can count Kenya, Ghana, Botswana and South Africa. The following is a video interview with Mathias Akotia, the chief…
Something’s going on in Africa. Just a few days after a summit was held in Accra to explore a country brand identity for Ghana, another large-scale nation branding event took place in the continent, this time in Johannesburg, South Africa. Over 300 representants from the African media, business and political leadership, together with nation branding…
A nation branding summit was celebrated earlier this month in Accra, Ghana, in order to discuss a unified nation brand image for the country. The meeting was held by the Brand Ghana Office, which was created in September 2009 to manage a nation branding programme for Ghana, and brought together about 300 participants from government…
Some days ago we published a blog post at which we listed 10 things nation branding isn’t. Now we have the opportunity to define nation branding by the what it is and not by what it isn’t. That’s because Mathias Akotia, the newly-appointed Chief Executive Officer at the newly-founded Brand Ghana Office, has written an…
At a nation branding seminar in Accra on September 28th, 2009, some updates on Ghana’s new nation branding project emerged. The CEO of the newly created Brand Ghana office, Mathias Akotia, said he is in the process of setting up the structures of the office, adding that “we will be recruiting very good quality and young…
Ghana is quickly emerging as one of the most promising countries in the African blackwater. US President’s visit to the country this summer signaled that the new US government wants to encourage development in the region, and especially support countries such as Ghana which are proving that overcoming millenia-old poverty and backwardness seems at last…
Now that Ghana has been on the spotlight for its new nation branding effort, it’s pertinent and opportune to undig this 2002 article. Ghana to be ‘rebranded’ at $2 million A British consortium has been appointed by the new president of Ghana to rebrand his country and lead it away from a past in which…
