The government of Scotland has published on its website an extensive summary report on the country’s performance in the current Nation Brands Index 2009. As stated in its webpage, the Scottish government looks to assess efforts to “improve people’s perceptions, attitudes and awareness of Scotland’s reputation”, and for this reason it uses the Anholt-GfK Roper…
Tag: nbi
Switzerland at the Nation Brands Index 2009
Switzerland is widely admired for its system of government, but is not perceived as having offered much to the world in terms of culture.? These were two of the findings of last year’s edition of the Nation Brands Index, which put Switzerland in eighth position overall – three places lower than in the same study…
Nation Brands Index 2009: an analysis
Last Wednesday October 7, 2009, we informed about the Nation Brands Index 2009. The clear news was the stunning rise of the US nation brand and Barack Obama’s effect on Brand America. As we focused mainly on this unprecedented phenomenon, we left aside a more indepth analysis of this year’s Index as a whole, and…
Nation Brands Index 2009
The long-awaited Nation Brands Index 2009, one of the cornerstones of nation branding and one of the most relevant tools to measure the nature and power of a nation brand, has just been released. The index, which surveys people from across 20 major developed and developing countries about their image of 50 countries, has revealed…
Video: GfK vice-president explains the NBI
The Anholt-GfK Roper Nation Brands Index (NBI) is an important benchmark for measuring a country’s brand image and for future management of that image. How the world perceives a country has a dramatic impact on business, tourism and diplomatic influence. Lisa Merriam interviews Laura Latshaw, Senior Vice President, GfK Roper Public Affairs & Media on how the Index was calculated,…
Switzerland shares customized NBI report
Switzerland, which enjoys one of the most admired nation brands in the planet, mantains a very rich public website which revolves about its image abroad called presence.ch. A few days ago, a report prepared for Switzerland by the Anholt-GFK Roper team was published at their website. This highlights regarding Switzerland’s brand image are remarked in…
Nation Brands Index or Country Brand Index – Which is best?
There are a handful of good nation branding indexes including the Nation Branding Perception Index, the Reputation Institute Soft Power Survey, the Nation Image Index, BrandFinance’s Global Nation Brands league and the always attractive Monocle’s Soft Power Survey, but two indexes usually steal the show: the Nation Brands Index (NBI) and the Country Brand Index (CBI). It’s easy to confuse them since…