As we reported in September this year, the Brand Africa forum was celebrated in Johannesburg, South Africa, as a summit with nation branding experts and country brand managers from a number of African nations. The forum’s objective was to explore ways so that Africa as a continent and African countries can improve their image and…
Earlier this week we looked at how countries have taken different tactics in their nation branding efforts at the Shanghai’s World Expo. But, how do these approaches render in real life? Once again, as the leading field researcher from the USC Center on Public Diplomacy at the Shanghai Expo 2010, Jay Wang has done a…
Several video clips have been posted on the Internet about the recent Brand Africa forum, and we’ve compiled them all on this video marathon. The first one is made of some cuts from speeches by Dambisa Moyo, Miller Matola and Simon Anholt, and the second one is the nation branding panel’s highlights, while the third…
Most of us have heard of Simon Anholt – the brilliantly caustic, conventions-defier and outspoken nation branding (or as he prefers, ‘policy advisor’) expert. Mr. Anholt was in Johannesburg for the Brand Africa Forum held in on 16 September 2010, and he was interviewed by South Africa’s Talk Radio 702’s Jenny Crwys-Williams about the importance…
Something’s going on in Africa. Just a few days after a summit was held in Accra to explore a country brand identity for Ghana, another large-scale nation branding event took place in the continent, this time in Johannesburg, South Africa. Over 300 representants from the African media, business and political leadership, together with nation branding…
The 2010 FIFA World football Cup is to be hosted by South Africa and it is just 100 days away. To promote the country, the CMO (standing for Chief Marketing Officer) Council and the International Marketing Council of South Africa have teamed up to launch a crowdsourced advertising contest, by the name Get Wildly Creative…
A few weeks ago, Nation-Branding.info reported on South Africa’s nation branding hopes as the country approaches 2010, the year the World Football Cup will put this nation on the limelight. But South Africa’s government nor its provinces are getting it right when it comes to branding, says expert Gary Harwood, of multi-disciplinary marketing services company,…
Doctor Nikolaus Eberl is the author of the bestselling book BrandOvation: How Germany won the World Cup of Nation Branding, and the sequel The Hero’s Journey: Building a Nation of World Champions. Dr Eberl’s research study on Germany’s nation branding success story during the 2006 FIFA World Cup was featured extensively on TV, especially on…
