We’ve looked at Switzerland’s standings on the Nation Brands Index before (look at the Switzerland at the 2009 Nation Brands Index post for an example). Now it’s time for GenevaLunch, a Swiss blog, to report about the country’s rankings in the 2010 edition of the Nation Brands Index, which evaluates the strength and attractiveness of…
An artist by the name of Axel Brechensbauer has drawn a proposal of a monument to be installed in the peak of a Swiss mountain as a symbol of Switzerland (but ont only). The artists himself explains, More than being the Paris tower of Switzerland, this monument will also work as a temple of the sun….
Countries can’t pretend to be everything to everybody. Countries are not corporations but like corporations, countries must find their own personality and define the traits of its character, if they want to streamline their identity and reinforce their (nation) brand. One example of well-characterized country is Switzerland. Besides all the stereotypes about the country like…
You can’t really, but you have to start somewhere. Big global brands such as Nike and IKEA are large enough in revenues to surpass the GDP of a small country. However, their brands are managed better than most countries. This is a shame because powerful country brands that are carefully managed tend to yield massive…
Switzerland is widely admired for its system of government, but is not perceived as having offered much to the world in terms of culture.? These were two of the findings of last year’s edition of the Nation Brands Index, which put Switzerland in eighth position overall – three places lower than in the same study…
One of the most obvious assets of a good nation brand is the fact that products coming from that country get the aura of the country in them. This means that people is prepared to pay a premium cost for nation-branded products such as cars from Germany, software from the US, cosmetics from France or…
Switzerland, which enjoys one of the most admired nation brands in the planet, mantains a very rich public website which revolves about its image abroad called presence.ch. A few days ago, a report prepared for Switzerland by the Anholt-GFK Roper team was published at their website. This highlights regarding Switzerland’s brand image are remarked in…
At Presence.ch, the Swiss have a nice website with materials explaining Switzerland’s efforts to mantain and enhance its nation brand. One of the them is this article and graphic about Switzerland’s key elements of its national brand: The 14 key elements are as follows: 1. Alpine living space: Few landscapes evoke such strong associations in…
Swiss graphic designer Julian Bittiner explores in and this article and this booklet the idiosincracies of the Swiss Made label. One of the most interesting paragraphs: “Seemingly more than any other flag, the Swiss flag, or rather, the symbol that represents it, is used as a marketing device in advertising and commerce as a powerful…
