We’ve looked at Switzerland’s standings on the Nation Brands Index before (look at the Switzerland at the 2009 Nation Brands Index post for an example). Now it’s time for GenevaLunch, a Swiss blog, to report about the country’s rankings in the 2010 edition of the Nation Brands Index, which evaluates the strength and attractiveness of…
It’s November and it’s time for the annual Country Brand Index to be released, as we announced on our Early Results from the 2010 Country Brand Index post. This index is a yearly study made by FutureBrand, a global brand consulting firm, and is based upon a global quantitative research study with 3,400 international business…
In mid October we reported about the release of the 2010 Nation Brands Index. Information about the survey results was scarcer than in previous editions, yet substantial details were known across a number of print and online media news. The Nation Brands Index is certainly not a survey for public consumption, but a tool for…
Early results from the 2010 edition of the Country Brand Index have been announced today by FutureBrand, the authoring company behind the Country Brand Index. The brand rankings (produced in partnership with BBC World News this year) cover 102 countries and aim at measuring the “intangible asset” of how the country is perceived amongst international…
As one could easily guess, World Expos are a wonderful playground for nation branding. In these fairs you can find most countries in the world, and also find out how they want to portray themselves to the rest of the world. In other words, how they brand themselves. It’s like an (expensive) beauty contest for…
A new edition of the popular Nation Brands Index has just been released today. According to the Nation Brands Index 2010’s earliest known details, the United States continues to have the world’s most valuable country brand, a place it obtained in in 2009 after Obama’s election. There are minor changes in this year’s edition of…
