We’ve touched the issue of before (see our ‘Economic crisis may force countries to re-brand’ post). Small economies like Dubai, Greece and Iceland among others have undergone massive preassures in the last couple of years, and their image, their nation brand so to speak, has been more or less damaged. More recently, Ireland has been…
A noteworthy trend can be seen by looking at the rankings in the 2010 Country Brand Index. In Europe, nation branding value is moving from South to North. Without a doubt, the countries winning more nation-brand value this year at the Country Brand Index were the Scandinavian ones. They all have improved their ranks in…
Ireland is on the spotlight lately from a nation branding perspective, and not only because of its beautiful green fields and good beer. The country has gone financial turbulences in the last months, and the country is in a process of re-thinking itself. This is a process other countries like Greece, Iceland and Dubai, which…
Last week we reported about the initiative Ireland was taking to gain some control of its national image, its country brand. One of the attendees at the conference was Simon Anholt, who delivered this keynote to the Irish audience: Part 1: Part 2:
Ireland will launch a national website that aims to promote the country’s by accumulating existing information and resources and amalgamating it at one location, as an exercise of nation branding. At a seminar in Dublin on May 26th, 2010, where the concept was officially unveiled, it was announced that the portal would be a funnel…
The current economic crisis is affecting countries in an obvious, well-documented and flagrant manner, but is also impacting their reputation, their “nation brands”, in a less obvious manner. One example is Dubai. The Emirate is facing the toughest economic challenge in its history. According to this article, nation branding guru Simon Anholt believes that only the…
