Looking back through history, international events are coveted by their host countries to promote their nations’ brands. The Olympics had successfully repositioned Greece and Spain as attractive nations. And the 1933 Chicago Expo is regarded as a marker for the…
In this days of globalization more and more countries are recognizing the need to have a positive brand image. After all, if people perceive a nation in a positive way they will be more likely to visit it, invest in…
On March this year, the Ministry of Tourism of Romania launched a call for tender with the overall objective to carry out a “tourism destination brand” for Romania, a project whose maximum budget allocated is 2 million euros. The contract,…
Bangladeshis have a persistent grievance that Bangladesh is not justly portrayed in international forums. It has become commonplace for the country to be associated with natural calamities, wavering political situation, corruption and other negative attributes. In most cases, propaganda is…
Australia’s colors are not blue, white and red, as the Australian flag may lead you to believe. When one thinks of Australia, colors such as yellow, green, brown, red come to mind. The deserts, the kangaroos, the Australian sport fans…
If you follow Nation-Branding.info, you will know that Chile is developing its own nation branding project with the help of Simon Anholt, the reknown nation branding consultant. In a keynote he did last month within Chile’s nation branding project, Anholt…
The Anholt-GfK Roper Nation Brands Index (NBI) is an important benchmark for measuring a country’s brand image and for future management of that image. How the world perceives a country has a dramatic impact on business, tourism and diplomatic influence. Lisa Merriam interviews…
Rime Allaf, a Syrian international consultant specializing in Middle East affairs and an Associate Fellow of the Royal Institute of International Affairs, also known as Chatham House, has written an entry in which she discusses the convenience of Syria entering…
This is certainly not an article about nation branding specifically, but it’s interesting to read nonetheless, since it revolves about the relationship between the Che, the revolutionary Cuban leader, and by extension any prominent leader, with the country he is…
A book on how the Canadian government brands Canada, “Branding Canada: Projecting Canada’s Soft Power Through Public Diplomacy”, was just published last week. This is the first comprehensive analysis of the origins, development and implementation of Brand Canada. University of…
Luckily most nations were named before the existence of nation-branding. If people would have been as business-minded in medieval times as now we would never have heard of Iceland. Our glorious semi-arctic island of midnight sun and hip nightlife would…
Argentina has handed Bell Pottinger‘s international PR division a brief to raise its profile in Europe and the US as a business and tourism hub. The brief is thought to be worth close to seven figures. Bell Pottinger Sans Frontieres…
