The 7th International Brand Conference “Branding regions and cities – foreign direct investments, export growth and tourism development” is going to be held on 10 June 2011 in Belgrade, Serbia. This year’s edition is particularly interesting to Nation-Branding’s audience since the Fair has a particular focus on place branding. With the program of highest quality…
We’ve reported about Lithuania’s nation branding issues before. Some proposed the idea of changing Lithuania’s country name back in 2008, London-based Saffron Consultants were hired to develop a strategy for Lithuania’s brand in 2009, and we reported on how that strategy turned into video in 2010. Still today, Lithuania seems to be looking for new…
In July 2009 we summarized the main points of the strategy conceived by Saffron Brand Consultants for branding Lithuania. Now I recently encountered this video on the Lithuanian Development Agency and I could not help but notice that many of the aspects shown in the video had appeared earlier on Saffron’s brand strategy document. The…
The time for our biannual Top Nation Branding Experts panel has arrived! As in the previous 2008 edition, this list contains the top 10 most influential nation branding experts. But this year, we have developed a Gartner-like magic quadrant with the leaders, the experimeted, the emerging and the followers. See it below. And finally here are…
No need to introduce Wally Olins – one of the most-known place branding specialists in the world. He was appointed responsible for positioning London for the 2012 Olympics, and he’s also been to India recently to advise the regional government of Bengal, India. On a national level, Wally Olins has helped the governments of Poland,…
As you may know, Lithuania has in recent years pressed some keys to improve its image in the world. The country even considered changing its Lithuania name to something more catchy, and it has also participated ina multi-national branding plan for the entire Baltic Sea region. More recently, corporate identity and branding über-guru Wally Olins…
As you know, Jeremy Hildreth is one of the new stars of nation branding. In October 2006, he participated as a Saffron Brand Consultants member at a conference about nation branding named “Image and Identity” which took place in Budapest. The meeting was organized by the Hungarian think-tank Demos and there Hildreth gave this interesting…
The Lithuanian Development Agency (LDA) hired Wally Olins, one of the world’s leading branding gurus, and his team Saffron Brand Consultants to help develop Lithuania’s attractive economic image in foreign markets. The consultants are working aiming to develop the country economic image strategy for 2009-2014, a detailed plan of Lithuanian economic image strategy 2009-2011 communication…
