The 7th International Brand Conference “Branding regions and cities – foreign direct investments, export growth and tourism development” is going to be held on 10 June 2011 in Belgrade, Serbia. This year’s edition is particularly interesting to Nation-Branding’s audience since the Fair has a particular focus on place branding. With the program of highest quality…
Jose Filipe Torres is considered a world renowned specialist in Country Branding. He is the CEO and Head of Strategy at Bloom Consulting, a Spanish branding consulting company with offices in 7 countries. Since the age of eighteen, Mr. Torres has been working in the consulting and design industry and in 2003 he established Bloom…
Last month I received an unintelligible press release about the launch of Brand Serbia. English is not my mother language so I can’t say that the press release is awfuly written, but sure it looks as if it had been translated by computer software. In any case, here it is: PRESS RELEASE / 30.08.2008 /…
Because of well-known reasons, by 1989 countries in the former Soviet Bloc in Eastern Europe had acquired a grim image in the West. The former Communist nations in the so-called ‘Eastern Europe’ were imagined as backward, grey, poor, uneducated – somewhat inferior to the West. It may have been the work of an efficient Cold…
After Montenegro’s secession from Yugoslavia, it seems logical that both Serbia and Montenegro should embark in a branding process. At first sight it seems to me that Montenegro’s brand should communicate what is Montenegro and what does it stand for. On a second layer the brand could explain the great opportunities for investment – and…
A good article about re-branding Serbia has appeared at Invest-in-Serbia.com: Rebranding Serbia: A Hobby Shortly to Become a Full-Time Job?! Living in Western Europe as a person of Serbian origin leaves a lot to be desired. The reactions one experiences on a daily basis, when the word ‘Serbia’ or ‘Serbian’ is uttered, vary from…
