Botswana wants a new nation brand

On a recent essay published some weeks ago titled Aid: The Double-Edged Blade, country branding expert Simon Anholt wrote that eminently good, humane initiatives like charity and foreign aid, while done with the noblest intentions, usually harm a country’s image…

Another great Anholt quote

I’ve just read this article about how Zimbabwe and the 2010 World soccer championship in South Africa can affect each other (!) but no need to read through it; the most interesting part is a quote by Simon Anholt, nation…